Chitika was used as an ad
network and it worked for more than 15 years and used by many published and
advertisers all over the world. There can be many hidden facts and reasons
among closing of Chitika. Almost a year ago Chitika was over and shut down its
services.
One reason could be that
they decided to take money and leave the competition as there are many other
ads network businesses. They can have accepted a good offer so that they can
leave this business and reduce the competition. With reduced competition it is
possible for companies to make more money. They may have made some sort of
agreement with other companies in this business so that they leave competition
and get paid in return.
Another reason could be that
they were not making enough income to cover the costs. It is important to cover
the cost in any business and if the costs are not covered then the business is
not able to survive. With the passage of time Chitika may have suffered with
huge losses due to which it decided to shut down after so many years. Another reason
could be that they have started another business which is more profitable as
compared with showing ads and marketing field.
And when they are making
more money from other business then they decided to leave this business so that
they can focus on other business which is making more benefits and money for
them. However there can be many hidden facts and reasons among closing of Chitika
but the result is that this company is now closed and all publishers and
advisers may have switched to other alternatives so that their business could
run smoothly.
Different people are making
different assumptions and thoughts about closing of Chitika. But the real
reasons are known by the owners of this company and this could be the business
secret which will never be told to the general public. However professionals
are able to make assumptions and understand the reasons behind the closing of
such a big company which was in business for so many years.
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